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Wendi Lu

U.S.–China Market Development, IP & Communications

I help Chinese companies turn market interest into clearer positioning, partnerships, and go-to-market next steps.​
Current work: Beambox · Licensing Expo · IP & fan engagement

EST N8

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Film Distribution & Cross-Border Sales Support

​Executed buyer outreach, deal announcements, and title positioning at an international film sales agency, helping shape how creative projects travel across markets.

HILL & KNOWLTON (Yili伊利)

Bilingual Brand Communications​
Conveyed Yili’s media messaging through press materials, executive prep, and summit content, combining client service, coordination, and cross-market communication.

FOX 11 Los Angeles

Media Pitching & Story Framing​
Pitched FOX 11 a cross-cultural human-interest angle during USC’s commencement disruption, securing local coverage and showing how timely media strategy can reshape a story.

CONTACT me

Tel. +1(213)-431-9900​
Email. wendilu@martinsenglobal.com
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